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Creator marketing, explained without the sales pitch.

Practical guides on influencer marketing for DTC and e-commerce brands — how to choose creators on audience fit, and what a campaign performance report should contain.

7 min read

How to Choose Influencers for a DTC Brand (Without Starting From Follower Count)

A practical method for choosing influencers for a DTC brand: how to judge audience fit, read engagement honestly, spot the warning signs, and write a brief that gets you a usable shortlist fast.

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6 min read

What an Influencer Campaign Performance Report Should Actually Contain

Most influencer campaign reports are screenshots of impressions. Here is what a report needs to include to be useful — per-creator metrics, cost per result, and the numbers agencies prefer to leave out.

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